At lunch today I couldn't help but notice that the bag of chips I grabbed was only 1/3 full. What kind of joke is that? I mean, sure, I didn't pay for it, but someone did. In fact, that someone bought dozens of bags. And they only got thirds of dozens of chips.
Thus I conceived my genius idea: start a chip company that puts a lot more chips in the bag, so it's at least 2/3 or 3/4 full. Honestly, how much do you think it would cost to put a handul more of chips in one of those bags? It can't be much more than a few cents per bag. So let's say I charge 10 cents more per bag. That more than makes up for the extra cost to produce it. But I'll make even more than that, because when someone goes to the chip aisle and sees my bag that says "I have twice the chips as that bag over there, for only a dime more!" they're going to buy my bag. In fact, I'll sell so much better than the half-full brands that I could get away with charging the same price. Probably. I haven't crunched the numbers yet.
Scott was sitting next to me as I both verbally and cognitively formed my plan, and, like the pessimistic financial sort that he is, he believes it wouldn't work. He had this crazy idea that by doubling the amount of chips in the bag, I would be doubling my costs and therefore would be forced double my prices. I think he's nuts. Could it really cost that much more for another, what, quarter of a potato per bag? McDonalds sells small fries and large fries, also a potato product. Do you really think it costs them twice as much to give you a large fries as a small fries, only charging 40 cents more?
His other problem was that by filling the bags more, the chips would be more crushed during shipping. He claims that's why chip companies only fill their bags 1/3 to 1/2 full. I think that would be easily solvable when that problem comes up.
I think I'm sitting on a gold mine here. Lucky for me no one's ever going to read this, or my billion dollar idea would probably be stolen.